Newer tools (or resources) have made primary market research quicker and within one’s budget even for those smaller organisations which had to forego market research earlier. Such solutions are possible even in rural and remote markets. Here are 3 such methods. Combined together, they offer even better options:
1. A Unique Field Force of ex-Soldiers – Brisk Olive – to Conduct Surveys
This unique feet-on-ground services provider leverages its Armed Forces veterans’ network to conduct surveys, audits, projects, promotions, and other feet-on-ground activities across India. Their network is large and extends even to the remotest corners of India- they have people in all 741 districts of India. The service providers are closely knit, and extremely experienced, which makes them very dependable.. Their differentiator is their process-driven approach and their reliability, on account of the ex-soldier ethos. They do not fudge data. They provide data from ground-zero which is authentic and reliable – since they belong to those areas. Skills within the community also ensures that there are experts teams at the helm to design your surveys, provide detailed reports with data analytics and offer recommendations. Further, since this does not involve extensive travel and allied expenses, all this happens at a cost that is well within the reach of even small and medium organizations. Their clients already include top names like IFFCO, WASH, Amazon India, Hans Foundation, Katha, etc. They also cater to small and medium organizations.
To know more about Brisk Olive Business Solutions Pvt Ltd, visit Feet-On-Ground Projects – BriskOlive
2.Google Forms for Surveys in Indian Languages.
Google forms have made it extremely easy to conduct surveys in almost any language. Besides, Google forms are completely free, and creating these forms is easy. Google forms also offer curated themes and colors, to make your forms more engaging and unique. Google then organizes the responses and makes them easy to analyze, The responses can also be directly entered into a spreadsheet.
A reliable field force, with Google Forms for data collection and simple software for geo-tagging makes market research far easier and reasonable than otherwise.
To know more about Google Forms, visit https://www.google.com/forms/about/
3.Survey Monkey Now Speaks 55 Languages Including Hindi, Bengali, Tamil, Telugu, and Punjabi!
Survey Monkey offers an alternative to Google Forms. And it is multilingual. I am sure that Survey Money is adding more languages even as I write this. But even as of now, the Survey Monkey language selector tool allows you to select from 55 different languages, including 5 Indian languages, besides English – Hindi, Bengali, Tamil, Telugu, and Punjabi. This combines with Survey Monkey’s range of survey templates and the facility to connect to users via either Email, Facebook, weblink, or even Twitter. Survey Money also provides real-time analysis of data, which makes the whole process of collecting and analyzing data quite simple!
But, these features are not free. Prices vary according to the plan chosen by you.
Currently, three pricing plans are available, along with a free one.
You can find out more about Survey Monkey at https://www.surveymonkey.com/
Would you like to share more unique Methods for Primary Market Research in India? Please leave a comment below. We would love to add these suggestions to the Blog.
Thanks in anticipation!
About the Author.
Colonel Sunil Prem (Retired) is MD and CEO of Brisk Olive Business Solutions Pvt Ltd, a Business Consultancy and India’s largest field force provider, with a network of 23,000+ ex-soldiers positioned across all 741 districts of India. Their teams are composed of trained, handpicked ex-soldiers and they are employed for tasks at which they excel such as Surveys, Audits, Market Research, Promotions, Trainings, Project Execution, Verifications, Rectifications, Last Mile Connectivity tasks, etc.
Office Address- G 203, First Floor, Sector 63, Noida, Uttar Pradesh 201301
To read more about feet-on-ground services, visit Brisk Olive – Magnify Your Reach